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Leveraging Financial Wellness Programs to Boost Employee Retention: Insights from Bank of America Study

Have you ever wondered why some companies seem to effortlessly retain their top talent while others struggle to keep employees engaged?

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Well, it turns out that the secret might lie in something as seemingly mundane as financial wellness programs. In today's competitive job market, the retention of skilled employees has become a top priority for employers. Recognizing the integral role of financial wellness in employee satisfaction and retention, a recent study by Bank of America sheds light on the impact of offering financial wellness tools in the workplace.


According to the study, a staggering 97% of employers now feel responsible for their employees' financial wellness. This shift underscores the growing recognition among employers that financial health directly influences job performance and overall satisfaction. Furthermore, 84% of employers believe that providing financial wellness tools can significantly reduce employee attrition rates. This sentiment is echoed by 81% of employers who perceive these tools as instrumental in attracting high-quality talent.


Against the backdrop of a tumultuous economic landscape, characterized by rising inflation and stagnant wage growth, financial stress among employees is palpable. The study reveals that 62% of employees experience financial stress, with concerns about inflation and the soaring cost of living outpacing salary increases. Notably, the percentage of employees reporting feelings of financial well-being plummeted to a five-year low of 44% in July 2022, highlighting the profound impact of economic volatility on individual financial wellness.


In response to employees considering greener pastures amid financial struggles, employers are increasingly offering voluntary benefits specifically aimed at addressing financial concerns. According to an annual survey, a staggering 92% of employees sought additional financial support resources from their employers. Shockingly, the majority (58%) admitted to living paycheck-to-paycheck, with one in three unable to afford a $500 unexpected expense. This stark reality underscores the urgent need for employers to step up their game in supporting their workforce's financial well-being.


Employers, realizing the critical role of talent retention in today's job market, are responding in kind. A recent survey found that 72% of U.S. employers plan to address their employees' financial well-being in 2024. Tom Kelly, a principal at global insurance company Gallagher, emphasizes the shifting expectations of employees, noting that many now expect their employers to offer robust support for their overall well-being. With two in three employees admitting they would change jobs for better benefits and nearly half actively considering a job change in 2024, it's clear that employers can no longer afford to overlook the importance of financial wellness initiatives.



Furthermore, the challenges highlighted by CPA decision-makers in the most recent quarterly Economic Outlook Survey by AICPA & CIMA further underscore the urgency for employers to prioritize financial wellness. Inflation, rising employee and benefit costs, and the availability of skilled personnel are cited as top concerns, emphasizing the interconnectedness of financial stability and workforce retention. Despite this, the current top 10 benefits offered by employers, as revealed in the voluntary benefits survey, notably lack any financially focused benefits. This presents a clear opportunity for organizations to reevaluate their benefits offerings and prioritize initiatives that directly address employees' financial needs.


Lorna Sabbia, Head of Retirement and Personal Wealth Solutions at Bank of America, emphasizes the pivotal role of comprehensive benefits and wellness programs in addressing these challenges.

"Offering comprehensive benefits and wellness programs can be critical for employers looking to reduce attrition, empower employees to take control of their personal finances, and improve employee satisfaction,"

Sabbia notes. This holistic approach, she adds, enables employees to navigate financial challenges proactively, fostering a sense of security and well-being in the workplace.


As employers grapple with the imperative to retain top talent amidst a dynamic economic landscape, prioritizing financial wellness programs emerges as a strategic imperative. By investing in initiatives that promote financial literacy, provide access to resources, and offer personalized support, employers can cultivate a workforce that feels empowered and valued. Bank of America stands committed to partnering with employers, offering actionable financial wellness solutions tailored to the diverse needs of employees.


As the findings from the Bank of America study illuminate, the relationship between employee financial wellness and retention is undeniable. Now more than ever, businesses are realizing the pivotal role that financial wellness programs play in fostering a supportive and resilient workplace culture. With the competitive landscape driving employees to seek greater support for their financial well-being, there's a prime opportunity for AlterBank to step in and provide the expertise and guidance needed to navigate these challenges.


AlterBank can empower employers to embrace financial wellness programs by offering comprehensive solutions tailored to the unique needs of their workforce. By leveraging AlterBank's expertise and resources, employers can implement initiatives that not only address immediate financial concerns but also foster long-term financial stability and growth for their employees. From personalized financial education and budgeting tools to access to expert advisors, AlterBank can serve as a trusted partner in helping businesses navigate the complexities of financial wellness.


Now is the time for employers to take proactive steps to prioritize the financial well-being of their employees. By partnering with AlterBank, businesses can position themselves as leaders in fostering a culture of support, resilience, and growth, ultimately driving enhanced employee satisfaction and organizational success. Together, let's pave the way for a brighter financial future for employees and businesses alike.


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